1. Buyer Activity Isn’t Gone, It’s Changed Direction Demand in Silicon Valley and Santa Cruz hasn’t vanished entirely, but it is shifting. The overall Silicon Valley housing market cooled in 2025 and into 2026, with fewer pending sales and more properties sitting on the market compared with the recent pandemic-era frenzy, especially for single-family homes. […]

Measure C and What it Means for You In November, the residents of the City of Santa Cruz voted to pass Measure C. What is Measure C? A larger parcel tax and real estate property tax over 20 years to pay for affordable housing and homelessness services, including programs aimed at preventing homelessness. What does […]

Welcome to Mount Hermon, Cedar Lodge! This luxurious log cabin was completed in 2021 following a complete lot clearing of the 1917 summer vacation cabin. Refined in its comfort with the most modern of systems, its outward rustic charm oozes at every turn. Every aspect is designed and engineered to state-of-the art standards and high […]

Ever wondered what it’s like to buy property in Santa Cruz County? Watch and listen to this Buyer Win story from earlier this year.